A calm, light-filled salon where great hair is made with care.
Iowa City’s Aveda salon for thoughtful cuts, beautiful color, and a moment to breathe.
We provide a relaxing and elevated experience. From the moment you walk into our bright space on Gilbert Street, the goal is simple: you leave looking and feeling like your best self.
Clients have trusted Rumours for decades. Whether it’s your first visit or your fiftieth, you’ll be welcomed, remembered and cared for, with plant-based Aveda products in every service.

Everything you need, under one roof.
Hair
- Women’s & men’s cuts
- Children’s cuts
- Blow dry & event styling
- Color & retouch
- Highlights & balayage
- Toners & glosses
- Permanent texture
- Aveda treatments
Skin & Waxing
- Facials
- Back facial
- Makeup application
- Makeup lesson
- Brow & lip waxing
- Full face waxing
- Body waxing
- Bikini & Brazilian
Questions about a service or a color correction? Call us at (319) 337-2255 and we’ll set up a consultation.
A bright, peaceful space designed for you.
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Your Aveda favorites, delivered.
We’re proud to be an Aveda Concept Salon, using plant-powered, vegan hair and skin care in every service. Running low on your shampoo, conditioner or styling products? Shop Aveda online through Rumours and support your salon with every order.
Every visit is designed to help you relax, reset and leave feeling confident.
Many of our clients have been with us for years, and some for decades. Here’s what a few of them have to say.
Great service, attention to detail, and excellent cut!Monique H.
Best haircut in town. You can't go wrong here!Judy W.
Love my fresh new color! My hair feels so refreshed and healthy.Maria M.
I've been a client for 20 years! I would never consider going anywhere else. Great skills, great atmosphere.Christine S.
So happy with the results, Dennis exceeded my expectations! Can't imagine going anywhere else now!Jenna G.
Great stylists and atmosphere! I have been coming here for years.Laruee C.
Dennis is the best colorist ever!! A long term and happy client!!Catharine P.
Find us on Gilbert Street.
Rumours Salon930 S. Gilbert St.
Iowa City, IA 52240
| Monday | 10:00 am - 8:00 pm |
| Tuesday | 10:00 am - 8:00 pm |
| Wednesday | 10:00 am - 8:00 pm |
| Thursday | 10:00 am - 8:00 pm |
| Friday | 10:00 am - 8:00 pm |
| Saturday | 9:00 am - 4:00 pm |
| Sunday | Closed |
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